Professional Copywriting
Copywriting refers to the craft that is writing words that paint a picture in the reader’s mind. Good copywriting helps users understand a product or service personally, which converts a browser to a buyer.
You hear and see copywriting EVERYWHERE. From radio adverts, T.V adverts, Google Ads, social media posts, blog posts, brochures, and even emails. Copywriting is everywhere.
Brands like Nike, Apple, and L'Oréal perfected the art of copywriting by understanding who their clients were and how their products and services directly impacted their quality of life. This is due to their positioning statements being directed toward their audience in a way that makes sense. So let’s look into this a little deeper.
Apple - Think Different.
It’s short yet impactful. Steve Jobs was by no means a ‘normal’ guy. His way of thinking was different from that of society. This set him apart from others and was the reason for Apple’s success. He celebrated his ability to think differently and wanted you to be included in that niche by supporting your ability to do the same.
Nike – Just Do It.
Nike positions itself as the footwear of choice for athletes and those who subscribe to an active lifestyle. Yet their adverts have not pointed out the comfort of their shoes or why they are better than other brands. Instead, they display the lifestyle of those who wear Nike shoes. So naturally, you immediately think of fitness and health and how better to present yourself as such by wearing a pair of shoes with a mark of approval in the form of the Nike ‘swish’ tick.
L'Oréal - You’re Worth It.
Don’t worry about what it costs; think about how you feel when wearing it. You deserve to feel good; when you look good, feeling good comes easy. All of this is communicated in their slogan, pointing out YOU because they want you to feel directly connected to their brand.
Besides the above, here are 10 ways to Copywrite like a pro without being one:
Write as if you are speaking to a single person.
Tell a story that paints a picture in your customer’s mind.
Understand your customer’s pain points and write about the solution.
Be blatantly honest. Honesty is the best policy.
Show off the benefits. Not the features of your product/service.
Create a first draft of all you want to say without holding back. Then edit.
Think about what your copywriting wants to make your customer think, feel, and do.
Create a sense of urgency. Time waits for no one.
Reverse psychology works better than you think.
If you feel like it could be better. It still needs to be completed.
If you still aren’t confident enough to write like a pro, reach out to us, and we’ll help you by doing it for you.
